Technology · Operations · ExperiencesSão Paulo, Brazil ↗

From concept
to experience.

I’m Arthur Anderaos. I bring technology, creativity and operations together to turn ideas into real-world experiences.

Explore my work ↘
01 / Selected projects

Ideas I built.
Experiences we delivered.

From the first prototype to live operation: two Phygital projects where I brought electronics, fabrication, software and production together.

PHILCO · ROCK IN RIO 2026

Rhythm beyond the screen.

Physical drums turned into controllers for a rhythm game inspired by Guitar Hero.

Developed and delivered by Phygital for agency Atenas.

Hardware and firmwareCAN networkFabricationOn-site operation

My contribution

I designed the hardware architecture, programmed the controller firmware and CAN communication, and carried out all drum fabrication. I developed the game software with Michael Nascimento at Phygital and handled on-site technical operation during the festival.

The challenge: keeping touch, sight and sound in time

Each drum had its own node and sensitivity calibration. A CAN network linked the instruments to a bridge connected to the computer. At the stand, processing delays across the TV walls required aligning drum hits, audio and visuals in the actual installation.

Behind the build and calibration

The project built on earlier interactive instruments for TIM and Bradesco, developed with Arduino. For Philco, I evolved the architecture to support multiple connected instruments using ESP32-family controllers.

We built soft, medium and hard hit calibration routines for each drum, plus a test tool combining an audible click, a visual flash and drum LED feedback. Compensation settings let us tune synchronization during setup, within a short window after the scenic and technical teams had finished.

Live use also informed improvements to sensor mounting and cushioning to withstand repeated, heavy impacts. I made the adaptation on site, and it held for the remainder of the event.

Hardware, firmware, fabrication and operation: Arthur Anderaos. Game development: Arthur Anderaos and Michael Nascimento.

LED AUTORAMA · SINCE 2025

A race made of light.
A product that keeps evolving.

Custom controllers, LED tracks and AI commentary in an experience combining physical skill and digital gameplay.

First delivered for IBM through Arenna at AI Forum and Febraban in June 2025.

3D modelling and printingESP32Software and telemetryAI and audio

From reference to product

The brief referenced a button-tapping LED race by Manual do Mundo, for an activation tied to IBM’s partnership with Ferrari. Working with Mike, I turned the idea into an LED racing experience with variable acceleration: speed up on the straights and manage your speed through the corners.

Built, tested and refined

We conceived the hardware and software, with specialist suppliers supporting fabrication and creative work. I modelled the controllers piece by piece in Fusion through more than twenty iterations, testing filaments, print orientations and finishes. The product gained freestanding and wall-mounted tracks and evolved with each delivery.

Inside the racing experience

ESP32 controllers connect the hand controls to the software and two five-metre LED strips. Initial registration personalizes the experience with names and team choices. For the first IBM delivery, race telemetry was sent to Watson over WebSocket to generate commentary.

The game now includes solo play, a ghost of the best run, rankings and a minimap. Rain, dry conditions and day/night cycles change the way the race plays.

Three audio outputs serve the experience: each player hears their own car and commentary through headphones, while a general output brings the race audio to the stand.

Hardware and software conception and development: Arthur Anderaos and Michael Nascimento. Controller modelling and prototyping: Arthur Anderaos.

02 / Intersections

Where ideas take shape.

INTERACTION / PHYSICAL WORLD

Physical meets digital

01 ↗

Sensors, electronics and software come together in installations that invite people to take part.

GAMES / PARTICIPATION

Technology invites you to play

02 ↗

Quizzes and compact games that make the audience part of the experience.

CAPTURE / MEMORY

A moment becomes a memory

03 ↗

Photo booths, video booths and visitor journeys that extend the experience beyond the event.

SOFTWARE / OPERATIONS

Behind the scenes, it all connects

04 ↗

Registration systems, management tools and automation that bring clarity to operations.

Illustrations of the areas I work in.

03 / About me

Between vision
and execution.

I’m a partner and Head of Operations at Phygital, an event technology company founded in 2017.

My work connects creativity, development and operations: understanding the idea, bringing the pieces together and making the experience work in the real world.

Model, fabricate and integrate. I use 3D modelling, 3D printing and electronics to turn ideas into prototypes and equipment that can be installed, used and maintained at events.

Lead the delivery. I also manage teams, projects and suppliers at major events, connecting development, production and on-site operation.

PhygitalEvent technology
São PauloA base for ideas and action
04 / My approach

A good idea needs to come to life.

01 / UNDERSTAND

Start with the experience

What will people feel, understand and do? The purpose of the interaction guides the choice of technology.

02 / BUILD

Bring disciplines together

Software, hardware and production move together. Prototyping helps test the idea and refine what matters.

03 / DELIVER

Design for operations

Delivery continues at the event: the environment, visitor flow and the people running the experience are all part of the design.

05 / International production

Experience abroad.
Connections in Brazil.

My work includes international productions and support for overseas teams delivering projects in Brazil. Through Phygital, I connect their needs with local production.

RSNA

Chicago, United States

International production · 2025

La Mole

Mexico City, Mexico

International production · 2025

The Manual · CCXP

Local production support in Brazil for an international team.

In progress · 2026
Technology with purpose

Ideas come to life.
Experiences stay with us.